To increase its brand’s mental availability, Asana’s video campaign plugged into a relevant and relatable moment — the Sunday Scaries.

We caught up with the motion flicture curator to find out how his new horror short came together.

Get a behind-the-scenes peek at this successful crowdfunding campaign.

"In order to do more of the type of work that I want to do, I have to make it," says filmmaker and creative director Scott Lazer.

"If we don’t make the audience cry, then we’ve failed,” says filmmaker Goh Iromoto, who brought the ad to life.

“Our biggest aspiration was to act like a consumer brand; to bridge this emotional gap that is missing," says Olga Andrienko, VP of Brand at Semrush.

“We’ve put a lot of time into making sure we have a streamlined, consistent process,” says Lucas Santo, Shopify’s Senior Creative Lead of Brand & Audience. 

"I think people don't mind being marketed to or advertised to if they enjoy it," says Amplify's Executive Creative Director Alex Wilson.

From generating new visual languages to opening up opportunities for solo creators, creatives of every stripe are using AI to push the bounds of art.

“Don't say ‘no’ to yourself for others,” says filmmaker Mayumi Yoshida. "Let that go, shoot the shot, and you never know. Most times it does work out.” 

“Everyone has their own journey,” says Rayka Zehtabchi. “Some people's journey starts at the Oscars when they're 25 years old."

“Nothing’s going to make itself,” says Dan Covert. “The quickest way to build your career is just keep making stuff."

We caught up with Staff Picked filmmaker Chris Carboni to talk about his beguiling AI-powered film, "Hairy Pouter."

"We can certainly value high-end storytelling and Staff Picks, but from my experience, those product videos are just as important for our success," says Verb Cabin founder Mike Rogge.