Our 2022 progress on diversity, equity, and inclusion (DEI)

At Vimeo, diversity, equity, and inclusion (DEI) isn’t a box-checking exercise.

We seek to embed DEI practices into our operations as essential principles for building high-impact teams and products. Why? Because we believe that creating a culture that is fair, transparent, and rooted in belonging will allow each employee to do their best work and deliver better outcomes for our users. That in turn leads to better outcomes for our business, our shareholders, and the broader community we serve. 

We know that meaningful progress is only made through accountability and transparency. As we reflect on 2022, we are proud of the progress we’ve made in key areas, and we recognize that we also have areas to improve.

Team demographics

Below is a snapshot of our team demographics as of December 31, 2022, showing our year-over-year progress between calendar years 2021 and 2022 for global gender representation and U.S. race & ethnicity representation.

Areas of progress

Representation is critical to a diverse workforce, and we are proud of the progress we’ve made to date.

Last year, we continued our focus on creating a diverse candidate pipeline for all new roles, with a goal that 30% of candidates entering our interview process come from underrepresented minority groups.

We also know that change starts at the top, so we made an intentional commitment to increase representation of women within our executive team.

We believe these actions helped us achieve the following outcomes. As of December 31, 2022:

• 44% of our executive team identify as women (4 of 9)* 
• The number of women employees globally increased by 4.6% from 35.7% in 2021 to 40.3% in 2022
• The number of women in management roles globally (Manager level +) increased by 3% from 33.7% in 2021 to 36.7% in 2022
• The number of U.S. employees who identified as an Underrepresented Minority Group (URM) increased by 3.3% from 18.3% in 2021 to 21.6% in 2022

In addition to the progress made in our team representation, we also launched several initiatives designed to foster a more inclusive and equitable culture, including:

*At the publication of this report, our executive team consists of 7 individuals and we’re proud to share that now 60% of our executive team (4 of 7) identify as women. Additionally, we have hired a new Senior Director of DEI, Renee MacLeod, to oversee our DEI strategy and programs.

Employee Community Groups (ECGs)

At Vimeo, ECGs are employee-led and organizationally-supported groups of employees that are drawn together by shared characteristics or interests. Each ECG is a resource, point of connection, and community for underrepresented employees and their allies, and these groups are an important part of building and maintaining an equitable, diverse, and inclusive workforce.  

In 2022, our ECGs brought team members together to learn, grow, and celebrate by organizing more than 20 events and initiatives ranging from discussions around burnout, entrepreneurship, and mental health; to hosting a career panel with NYC students; to taking a cocktail-making class from a Black-owned business.

One of our most notable ECG events in 2022 was in honor of Asian/Pacific American Heritage Month in May. BIPOC @ Vimeo hosted a screening of a short film which the group had helped to fund, Invisible Seams by Vimeo Staff Pick creator Jia Li. Jia Li joined the screening, and employees were encouraged to expense a meal from their favorite AAPI-owned restaurant.

To further strengthen our community engagement, we partnered with First Tech Fund, a NYC-based nonprofit dedicated to supporting local high school students from diverse backgrounds, by hosting a speed networking event in October. Over 50 volunteers participated with representation from every department at Vimeo and the students walked away with a renewed sense of confidence, curiosity and excitement around pursuing a career in technology.

Additionally, our ECGs collectively donated over $26,000 to organizations that empower and support diverse communities as well as several minority- and women-owned businesses: 

• Cycle for Survival
• Daymaker
• First Tech Fund
• Hella Cocktail Co.
• Major’s Project Pop
• NewFest
• ReelAbilities Film Festival
• Send Chinatown Love
• The Possibility Project

Looking ahead: DEI priorities in 2023

While we’re proud of our progress in 2022, we’re committed to moving the needle further in 2023. We’re focusing on two key priorities this year: 

1. Expanding the diversity of our team through increased representation
2. Creating an inclusive culture for every Vimean

Team representation goals

To identify our representation goals for 2023 and beyond, we reviewed the data and feedback from our annual employee survey, “Voice of the Vimean”; our current demographic distribution data; and sources like this report from the EEOC* on representation and the latest research on representation in tech like this report from Womentech. Based on this information, we have identified 3 key opportunities and 5 new representation goals.

*Benchmark data based on EEOC data filtered by industry

Inclusive culture 

With these representation goals in mind, we will introduce new programs in 2023 focused on employee development and making Vimeo a home for diverse, high-impact talent.

70% of our DEI budget will be invested in internal programs and driving equity and access for employees who belong to historically marginalized groups. The remaining 30% will be invested in future workforce development and recruitment efforts. Tangibly this will look like: 

• Introducing internal programs focused on inclusive leadership and career path guidance and support
• Advancing our diverse supplier efforts
• Creating greater transparency with our leveling and compensation structure for current and prospective Vimeans
• Increasing access to resources to make our work processes more inclusive, including access to tools on inclusive language, interviews, meetings and accessibility best practice

Our objective is to leverage DEI principles to build the highest-impact teams and products. We’ve learned some great lessons and made progress in achieving that objective, and we’re entering 2023 with more clarity and focus on how to make a greater difference, faster. We can do this in a way that makes DEI practices a seamless part of our day-to-day. We’re all accountable for this work, and we look forward to sharing our future results.

Keep scrolling for a more detailed view of our workforce data by gender, race, and ethnicity in 2022.

With loveo,

The Vimeo Team

Additional demographic data & category definitions

2022 Report Terminology

Declined to self identify

Provision of “self ID” demographic information is not required. As a result, some employees have chosen not to share their demographic information with Vimeo.

Hispanic or Latina/o/x

The term Hispanic was introduced in the 1970s in the United States. This was a new way to categorize individuals with roots in Spanish-speaking countries in the Americas, including Mexico, Central America, South America, and the Caribbean. The term Latina/o/x, which is sometimes used interchangeably with Hispanic, emerged in the 1990s as a way to specifically highlight the gendered nature of the term and to be more inclusive of gender beyond the binary. (Source)

Technical role

Technical role in this context is defined as roles aligned with product and engineering. 

Underrepresented minority

Underrepresented minority has a range of definitions, but in most cases refers to a group of people who are members of a particular race, ethnicity, gender, or other identity group that is disproportionately small in a particular field or context compared to their representation in the general population. Gender demographics in this report are global. Racial and ethnic demographics included in this report are limited to U.S. employees.

For the purpose of this report Vimeo includes the following demographics as a part of our Underrepresented Minority categorization. A person who is:

• African American / Black
• Hispanic / Latina/o/x
• Native American / Alaskan Native
• Native Hawaiian / Other Pacific Islander
• Two or more races