Tasked with spotlighting the interesting ways customers use Vimeo, Emily Gover, our Senior Manager of Customer and Community Programs, finds herself in need of lots of videos, including:
- Case study videos
- Sales enablement videos
- Bite-sized internal marketing videos
But if she relied on the busy creative team for these video assets, she’d have to give them two-month’s notice — something Emily can’t manage since she often times her work according to customers’ schedules. The solution? Creating branded videos herself using our own platform.
In this series, we show you how folks like Emily drink our own champagne in their day-to-day work. Watch the video for one use case, or read about all three below.
How our customer marketing lead uses Vimeo
“I love working collaboratively but I hate wasting other people’s time,” Emily admits. With Vimeo, Emily can work autonomously, making professional-looking videos using the branded templates the creative team has designed for her.
Of course, our video editing tools can’t (and aren’t meant to) “replace a professional video pro or motion graphics artist, but I get to keep projects moving without being held down by a lack of knowledge of Adobe After Effects,” says Emily. With that, here are the three types of videos Emily makes with Vimeo:
1. Bite-sized customer spotlight videos
Emily uses customer interviews to create these spotlight videos for sales enablement and internal marketing. But instead of manually downloading and re-uploading call recordings to a cloud folder, she toggles on the Zoom uploader to auto-upload them to a pinned folder in the Video Library.
As these videos upload, they’re also automatically transcribed, making it super easy to find both recent and old videos — even if you can’t recall the customer’s name. You only need to type in a word, phrase, or a product feature you remember from the conversation in the search bar and easily access the video you’re looking for.
Emily frequently uses this robust search functionality in the Video Library. Like the Zoom video uploader, she says this feature saves her a ton of time:
“It just takes so much time to hunt down and find stuff. If there wasn’t a tool to be able to search things or find easily accessible folders, it would just be a nightmare.”
With her call recordings organized in an accessible folder, Emily takes to Vimeo Create to edit 45- to 60-minute interviews into three-minute clips. “It’s just as easy as editing a text document.”
The best part? Emily uses the same video to create spotlight videos for our all-hands meetings and slightly longer (up to five minutes) sales videos. To do so, simply hide and unhide sections in the trimmed clip and you’ll have two different length videos. For the final touch, Emily adds branded graphics like lower thirds, intro, and outro templates. The result is a professional-looking, on-brand video 🎉
2. Interactive case studies
Making case studies for sales and demand gen teams is another task that falls in Emily’s domain. Static, run-of-the-mill PDFs do little to hold a potential customer’s attention though. And again, creative teams can’t prioritize making high-value videos every time a case study is approved for publishing.
As Emily shares, “Along the lines of working with efficiency and speed, I don’t want to weigh down the creative team every single time I want to make a video.” The solution? Vimeo Interactive for on-budget, engaging video case studies that viewers can self-navigate to watch sections most relevant to them.
This way, every time Emily wants to make a case study video, she simply copies and pastes the text from the Google Doc to the video template inside the interactive editor. She uses the following elements to make the video more engaging:
- Branching to give viewers options to select and enjoy a “build-your-own-adventure style” case study
- Overlays to include contextual media that viewers can click on to learn more about a specific product or customer use case
- Time triggers that show up at specific times in the video, encouraging viewers to click or hover over the content to learn more
And voila, she has beautiful interactive case studies ready:
3. Internal training videos
Lastly, Emily makes screen-recorded sales training videos as well as 30-second Slack messages and announcement videos using Vimeo Record.
She notes these internal comms videos make it easy to work across time zones and “even with people on the East Coast who have really slammed meeting schedules.” They also save her colleagues from having to read novella-length Slack update messages.
“Using the Mac standalone app or just the Chrome extension, I can do a quick screen recorder of 30 seconds and capture what would have probably been a super dense piece of text that no one wants to read.”
Emily also adds chapters to how-to and training screen-recorded videos. Her goal is simple: to create a self-guided viewing experience that lets her colleagues navigate to video segments most relevant to them.
In doing so, Emily notes she can better connect with her remote colleagues. “I try to be video first — whether it’s synchronous like in a Zoom meeting or asynchronous using tools like Vimeo Record because I think showing your face and your expressions can sort of help you build some semblance of a deepened relationship with remote colleagues so that when you do have those opportunities to meet IRL, it doesn’t feel all that different.”
Add Vimeo to your marketing workflow
Whether it’s internal marketing videos, sales enablement content, or screen-recorded videos for team collaboration, Vimeo has just the tools for you.
As Emily points out, “With Vimeo, I am able to operate autonomously, stay organized, and be able to focus on nurturing those relationships.”
Want to quickly create videos without having to rely on your creative team? Take Vimeo Create for a spin today →
