CREATE | HOLIDAYS | BLACK FRIDAY

Create a Black Friday sale video.

How to create enticing Black Friday sale videos.

Get started
  1. Choose a Black Friday video template.
    Choose from Vimeo Create’s collection of professionally designed Black Friday video templates to get started. 
  2. Add images from our unlimited stock library.
    Add images and clips from Vimeo Create’s unlimited stock library to enhance your video. Or, upload your own video clips and images. 
  3. Customize your Black Friday video.
    Adjust colors, add text, and more with Vimeo Create’s easy to use Black Friday video editor to make your video stand out. 
  4. Share your Black Friday video.
    Save your finished Black Friday video and share it directly to social media from Vimeo Create, or download it to use on any platform.

Pro tips for creating festive Black Friday video ads.

Black Friday is the official start of the holiday shopping season and one of the biggest shopping days of the year with eager shoppers hitting retail shops and online stores to score great deals on holiday gifts. To capture a larger share of those eager buyers, use Black Friday video marketing to capture attention and promote your sales. These expert tips and best practices will help you get Black Friday video marketing right. 

Make it unique and memorable.

Consumers are inundated with ads leading up to the busy holiday shopping season, so standing out from the crowd is key. Don’t be afraid to do something unique, but do keep it on-brand. Grab viewers’ attention with a compelling hook in the first few seconds of your Black Friday video ad. Build an emotional connection with viewers by telling a captivating story to make it memorable. Finish it off with an irresistible call to action that inspires clicks and purchases. 

Create a sense of urgency.

If you don’t create a sense of urgency, viewers might put off making a purchase until later, and then you risk them forgetting about your offer or finding something else. Use a sense of urgency with limited-time deals or limited quantities to create a sense of FOMO and get viewers to take action immediately. Use Vimeo Create’s free Black Friday video maker to add text, stickers, and other design elements to your videos to highlight the urgency of making a purchase now

Plan ahead.

While you want to post your Black Friday shopping videos at just the right time to reach your target audience, the most effective Black Friday marketing and advertising campaigns require some planning ahead. Think about the products you’ll promote, deals and discounts you’ll offer, and any focus themes for your Black Friday video campaign weeks and months in advance. Short on time for video production? Use Vimeo Create’s free Black Friday video creator to create powerful Black Friday videos that look like they were designed by the pros in minutes.

Black Friday videos frequently asked questions.

  • How do you market on Black Friday?
    • Black Friday shopping videos are one of the most effective ways to market your business for the holiday season. You can use video in Black Friday Facebook ads and ads on other social media platforms. Share your most creative Black Friday ads in organic social media posts to get even more traction. You can also use a Black Friday sale video on your website’s landing page or on product listing pages.
  • How can I sell more on Black Friday?
    • Make more sales during the holiday shopping season with Black Friday shopping videos that showcase your must-have products. With Vimeo Create’s free Black Friday video maker, you can create creative Black Friday ads in minutes to let your audience know about limited-time deals and discounts they can’t resist.
  • What should a Black Friday sale video include?
    • A Black Friday sale video should capture viewers’ attention in the first three seconds and include video clips or images that show off your products. The best Black Friday videos tell a story and evoke emotion to create lasting memories in viewers’ minds. Don’t forget to include text and other elements to communicate the details of your promotion, and wrap it up with an irresistible call to action to drive sales.

Create a sales-boosting Black Friday video in minutes.