A mockup of a Linkedin ad template featuring a business man in a blue suit and the words, "Top 15 Interview Questions."
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Create compelling LinkedIn video ads.

Browse Vimeo’s expert LinkedIn ad templates.

How to create impactful LinkedIn video ads.

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  1. Start with professional LinkedIn ad templates.
    Vimeo’s free LinkedIn ad builder offers a large selection of high-quality LinkedIn ad templates to get you started in minutes.  
  2. Add images from our unlimited stock library.
    Choose from Vimeo’s unlimited stock library to customize your LinkedIn mockup ad or video ad, or upload your own video clips and images. 
  3. Customize your LinkedIn video ad.
    Vimeo’s LinkedIn ad creator offers all the tools you need to customize your LinkedIn ad by adding text, transitions, filters, colors, and more. 
  4. Save and promote your LinkedIn ad.
    Save your LinkedIn video ad directly from Vimeo Create to your LinkedIn profile or page, or download it to use in your paid ad campaigns.

Pro tips to create stunning LinkedIn animated ads and LinkedIn video ads.

LinkedIn video ads were first introduced in 2018, and quickly became a powerful tool for businesses, particularly B2B marketers. 

Image of the Vimeo Create UI featuring a Linkedin ad video template featuring a man holding a tablet and the words, "3-day free trial."

Create a LinkedIn mockup ad. 

Use Vimeo Create as a LinkedIn ad mockup tool. Professionally-designed and curated templates are specially designed to meet LinkedIn video ads specifications, such as: 

  • Format: MP4 in either a horizontal or vertical layout  
  • LinkedIn video ad length: range between 3 seconds to 30 minutes
  • File size: between 75 KB and 200 MB
  • Frame rate: less than 30 fps.
  • Aspect ratio: 16:9 and 9:16, which can work for a variety of video sizes, such as 1920 x 1080, 1200 x 675, and 720 x 920. 

Keep it short, and make the first few seconds count.

Shorter video ads generally work better on LinkedIn. To generate brand awareness, aim for video ads between five and 30 seconds. Videos between 30 and 60 seconds long work well for the consideration stage, particularly with customer testimonials or success stories. 

Videos of one minute or more work well when they’re information-packed and engaging from start to finish. Experiment with video ads of different lengths to find what works for you. 

Use stunning visuals and captions to tell your story.

LinkedIn video ads autoplay by default, but on mute. Many viewers will watch your video ads without sound, so tap into the power of visual imagery to tell your story. With Vimeo Create’s free LinkedIn ad creator, add captions and text to your LinkedIn animated ads to convey your narrative with or without audio. Enhance your video ad with gripping visuals from our stock library or upload your own video clips and branded images.

LinkedIn video ad frequently asked questions.

  • Can you promote videos on LinkedIn?
    • Yes. LinkedIn video ads are a type of Sponsored Content that appear in the LinkedIn feed. Video files must be uploaded directly to LinkedIn via the Campaign Manager from a desktop computer (not mobile!). Use Vimeo Create’s free LinkedIn ad builder to create a captivating video ad that meets LinkedIn’s video ad specs. Create a campaign in LinkedIn’s Campaign Manager, define your advertising objective and audience, upload your creative, and set your budget, schedule, and bid.
  • How long can video ads be on LinkedIn?
    • LinkedIn animated ads can be three seconds to 30 minutes long. Per LinkedIn, videos under 30 seconds in length saw a 200% lift in conversions, but the most successful video ads on LinkedIn are less than 15 seconds long. Still, the same study found that longer-form video content received just as many clicks and views as shorter videos because they tell more complex stories. Generally, videos longer than 30 seconds work best for lead generation.
  • Can you retarget video views on LinkedIn?
    • LinkedIn allows advertisers to retarget people based on the percentage of a video they watched and build on whatever information they already have about your brand. Vimeo Create’s free LinkedIn ad creator makes it easy to create a series of LinkedIn animated ads that tell a story or nurture leads through your sales funnel.

Create a professional LinkedIn ad that wows in minutes.