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See this year's winners

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After activating Apple Airpods Pro's Active Noise Canceling feature, a woman is transported to an alternate world of color and dance.

Credits

Kim Gehrig for Apple

Nominees

Snap

Kim Gehrig for Apple
1:57

The Parents

Niclas Larsson for Volvo
2:27

Future Messages

Curtis Hill for Memories
2:00

The Perfect Lap

Specialized
6:27

Meet the Jury for Product Launch

Our favorite filmmakers, artists, and icons help us select the winners in each category.

See all the jurors
Lauren Weinberg

Global Head of Marketing and Comms at Square

Lauren Weinberg is the Global Head of Marketing and Comms at Square. She’s also on the board of the MMA and one of AdWeek’s executive mentors.

Everette Taylor

CMO at Artsy

Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013 and where he served as CEO. At ET Enterprises — the parent company of six businesses — Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni.

Marshall Roach

Social Strategist at Wieden + Kennedy

Marshall Roach is a content creator and social strategist with a passion for telling innovative stories and fostering community engagement within technology, fashion, food and lifestyle spaces. His professional background began in the world of mens grooming and beauty with Estee Lauder before transitioning to help tell social stories for Kith, eventually finding residence within the halls of advertising heaven at Wieden+Kennedy. His overarching mission is and always will be, to show up for the Black community in new and unexpected ways and to help break down barriers for people of color. Representation matters. Black Lives Matter.